Product manager

Description

Hematology products:

Market Analysis / Feedback

Commission market research Review internal & external market data Review relevant journals and articles Gather information through field contact

Contribution to Strategy and Objectives

Formulate marketing strategies with a market and competitor based rationale in line with global strategies Present strategies to sales team and senior management team to gain endorsement

Development/implementation of Promotional Plan

Develop promotional plan based on strategy and work cohesively with the sales team to achieve desired results, such as, but not limited Obtain appropriate approval for promotional materials with relevant department and stakeholders Effectively plan and conduct functional meetings with sales team Effective test materials and communication tools with sales team and customers Assess outcomes and provide feedback on activities related to implementation of promotional plans Assessment of sponsorships, meeting requests, etc Ensure organization of participants and materials for events

Digital Marketing Planning

Develop, implement, track and optimize digital marketing campaigns across all digital channels Measure and report on the performance of all digital marketing campaigns Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) Identify trends and insights, and optimize spend and performance based on the insights Collaborate with agencies and other vendor partners to create landing pages and optimize user experience

Product Planning

Develop and recommend marketing position, priorities, growth forecast and inventory forecast of products Contribute to budget planning or strategic review meetings

Cost/Budget Control

Manage A&P budget Accurate forecast of inventory

Product Champion

Formulate and effectively communicate product launch plans & implementations Represent the product in all parts of the business ensuring effective cross-function collaboration among registration, medical, sales and marketing Maintain an updated and detailed product information and literature regarding products, disease states and treatment options of products and its competitors Provide product advice and information to internal and external customers as required Develop comprehensive product training manual for the product Develop presentations for training programs covering: Product features and benefits Information on competitor comparison Market review Deliver product training to the sales force as required Field visits and conduct field work with representatives on a monthly basis

Requirements

Experience in Product Management and Launches At least 3 years of experience in pharmaceutical business, preferably Rx Strong verbal and written communication skills in English – preferably Upper-Intermediate level

Locations

Almaty, Kazakhstan

Worker Type

Employee

Worker Sub-Type

Regular

Time Type

Full time

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