Trade Marketing Manager NKA/E-COMM
1 месяц назад
Description
Your Job
You’re not the person who will settle for just any role. Neither are we. Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. As a Trade Marketing Manager you are responsible for market and competitor analysis and trade promotion.
Your key responsibilites:
Market and competitor analysis:
Study of demand and target audience, analysis of sales by volume, customer groups and product categories. Monitoring data on market conditions, using analytical information for effective management of brands in their responsibility. Monitoring trends in the development of the economy, industry, and competitors to find new opportunities to increase sales and profits.Trade Promotion:
Manage trade budgets effectively and drive a return on investment (ROI) mentality. Development of promotions and loyalty programs for trading partners, organization of promotions, selection of promotional assortment. Drawing up a plan to support new products: calculating the potential of channels, distribution goals, preparing presentations on the launch of new products for the sales department. Recommendations for the sales department on assortment, merchandising, pricing and promotional activities, preparation of materials for placing launches on the shelf, weekly and/or monthly assessment of launch effectiveness. Development of a strategy for the development of clients in the area of responsibility in terms of assortment, merchandising, pricing and promotional activities, taking into account their characteristics, brand strategy and the entire category, consumer behavior and his needs. Implementation of a category development strategy for clients in the area of responsibility, taking into account the operational plans of the sales department and market opportunities. Formation of an annual plan for activity and trade marketing support in selected clients in accordance with the Company's priorities, setting distribution goals for key brands, developing mechanics that support these goals.Cooperation with other departments:
Coordination of promotions and events with brand managers, category managers, CRM marketers and sales. Monthly visits to retail outlets for the purpose of analysis, monitoring compliance with Company standards and developing recommendations for improving sales. Develop the sales team’s understanding of distribution, pricing, shelving, and merchandising (DPSM) and business drivers.About us
Huggies®. Kleenex®. Cottonelle®. Scott®. Kotex®. Poise®. Depend®. 25% of people in the world use Kimberly-Clark products every day. And it takes the right people, in the right jobs and the right places, to make that happen.
At Kimberly-Clark, you’ll be part of the best teams committed to driving innovation and growth. We’re founded on 150 years of market leadership, and we’re always looking for new and better ways to perform—so what can you do with that? There’s no time like the present to make an impact at Kimberly-Clark.
About you
You have a higher education and a significant working experience in trade marketing and sales. Proficient PC user, knowledge of various databases, high level of Excel. Your Upper-Intermediate level of English allows you to communicate effectively at all levels.
Total benefits
An inspiring challenge within Global company
Career opportunities and personalized development
Professional and social benefits
Great support for good health with medical and dental coverage options
Hybrid working schedule
Compensation of lunches
To Be Considered
Click the Apply button and complete the online application process. A member of our recruiting team will review your application and follow up if you seem like a great fit for this role.
In the meantime, check out the . You’ll want to review this and come prepared with relevant questions if and when you pass GO and begin interviews.
Primary Location
Almaty Office
Additional Locations
Worker Type
Employee
Worker Sub-Type
Regular
Time Type
Full time
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