Product manager

1 месяц назад

Almaty, Казахстан Takeda Pharmaceuticals Полный рабочий день
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**Job Description**

Hematology products:

Market Analysis / Feedback

+ Commission market research

+ Review internal & external market data

+ Review relevant journals and articles

+ Gather information through field contact

Contribution to Strategy and Objectives

+ Formulate marketing strategies with a market and competitor based rationale in line with global strategies

+ Present strategies to sales team and senior management team to gain endorsement

Development/implementation of Promotional Plan

+ Develop promotional plan based on strategy and work cohesively with the sales team to achieve desired results, such as, but not limited

+ Obtain appropriate approval for promotional materials with relevant department and stakeholders

+ Effectively plan and conduct functional meetings with sales team

+ Effective test materials and communication tools with sales team and customers

+ Assess outcomes and provide feedback on activities related to implementation of promotional plans

+ Assessment of sponsorships, meeting requests, etc

+ Ensure organization of participants and materials for events

Digital Marketing Planning

+ Develop, implement, track and optimize digital marketing campaigns across all digital channels

+ Measure and report on the performance of all digital marketing campaigns

+ Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

+ Identify trends and insights, and optimize spend and performance based on the insights

+ Collaborate with agencies and other vendor partners to create landing pages and optimize user experience

Product Planning

+ Develop and recommend marketing position, priorities, growth forecast and inventory forecast of products

+ Contribute to budget planning or strategic review meetings

Cost/Budget Control

+ Manage A&P budget

+ Accurate forecast of inventory

Product Champion

+ Formulate and effectively communicate product launch plans & implementations

+ Represent the product in all parts of the business ensuring effective cross-function collaboration among registration, medical, sales and marketing

+ Maintain an updated and detailed product information and literature regarding products, disease states and treatment options of products and its competitors

+ Provide product advice and information to internal and external customers as required

+ Develop comprehensive product training manual for the product

+ Develop presentations for training programs covering:

+ Product features and benefits

+ Information on competitor comparison

+ Market review

+ Deliver product training to the sales force as required

+ Field visits and conduct field work with representatives on a monthly basis

Requirements

+ Experience in Product Management and Launches

+ At least 3 years of experience in pharmaceutical business, preferably Rx

+ Strong verbal and written communication skills in English – preferably Upper-Intermediate level

**Locations**

Almaty, Kazakhstan

**Worker Type**

Employee

**Worker Sub-Type**

Regular

**Time Type**

Full time

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