CRM Manager

2 недель назад

Алматы, Казахстан Samsung Electronics Central Eurasia LLP. Полный рабочий день
Responsibilities: Planning and delivering CRM strategies to increase online sales and retention across a company. Overseeing direct communication with customers through the CRM system. Mapping customer journeys by analyzing touchpoints along a pipeline and maximizing commercial opportunities with this information. Ensuring the CRM platform captures all required information at key points in the customer cycle. Monitoring and maximizing customer lifetime value strategies ensuring maximum profitability. Analyzing, segmenting customer databases and maintaining lists of segmented customers. Identifying new leads and target audiences to optimize ROI. Developing strategies for testing all aspects of a CRM and making sure the most effective approach to customer relationships is always taken. Bringing departments together and maintaining high levels of cooperation between them. Knowing competitors and strategizing accordingly. Take under control open rate, click rate, revenue and other performance indicators. Attract and control new vendors & tools for better performance. Compare bases and performance within different tools & resources. Support e-commerce team and new product launches. Lead customer’s post purchasing experience.

Requirements:

University degree in marketing / digital marketing / management / IT; Experience of working in digital marketing (3 years +); Data-driven and highly analytical; Experience with CRM, Content Management Systems. Proficiency with Google Analytics and/or Adobe Analytics; Proficiency in graphic programs; Copywriting skills; Experience in launching and analyzing targeting tools; Experienced Excel user; Experienced Power Point user; Fluent English is a must; Knowledge’s of Russian or Kazakh would be an advantage.

Skills:

Strong analytical skills; Stress-resistance; Understanding of basic principles of working with digital tools and platforms; Strong communication skills; Experience of working with graphic tools and programs would be an advantage (not a must); IT background would be an advantage; Understanding of e-commerce market and trends; Content creation and management experience; Basic understanding of Big Data and bases management; Clear understanding of basic accounting and legal requirements in digital marketing; Project management skills and understanding how to manage the priorities of multiple stakeholders in a complex environment and focus on whole web-site controlling.

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