Senior Brand Manager

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About the role

As the Senior Brand Manager, you will lead, develop, and execute an integrated marketing plan in Ukraine to deliver business objectives, in line with the strategic priorities.

• You will be responsible for driving market penetration in Kazakhstan through the brand building, acquisition, and retention tactics. 
• Develops and implements annual plans, strategies, and programs to drive category growth, having full responsibility for all communication with the agencies, key stakeholders, and partners.
• Creates proactive business action plans, as a response to market dynamics, collaborating closely and cross-functionally with all support and commercial functions.
• Lead & develop a local brand positioning, perception and identity beyond ATL, including PR & events.
• Ensure we consistently produce best-in-class copy and creatives that resonate with consumers across all touchpoints.
• Initiating and using marketing research according to the needs
• Working with internal analytics to evaluate the effectiveness of marketing activities
• Drive continuous improvement by adopting an experimental approach to uncover new opportunities, optimize campaign performance and grow lifetime customer value.

• 5+ years in similar roles to brand management and product marketing, preferably e-commerce, retail, IT, Telecom, FMCG.
• Strong experience in driving impactful creative campaigns, developing excellent creatives, and aesthetic acumen.
• Deep understanding of global and local market trends, successful marketing mix, and strategic best practices.
• You are accustomed to working in the matrix- or other complex environments and are able to cope with a good degree of ambiguity 
• Project management – ability to manage multiple projects in a fast-moving and ever-changing environment with maturity and foresight to cope with input and changes.
• A KPI and results-oriented person, capable of driving both strategic direction and tactical optimization.
• Collaborative and honest – work with integrity as a valuable member of the virtual European team, sharing best practices and building on others' work to drive synergy, agility and pace of change across the sector.
• English level intermediate +

• The opportunity to work for the top online brand, a place that takes the best out of being a global company and bringing a nice local flavor;
• Beautifully designed office. However, a remote model for our employees is also implemented;
• Continuous investment in your development, the chance to connect for advice and inspiration to other professionals from all over the world;
• Complex compensation package (annual performance-based bonus, medical insurance, flexible benefits compensation and more);
• Friendly, curious and driven colleagues that get stuff done and consider that enjoying the ride is far more important than rules and 

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