Senior Marketing Manager

2 дней назад

Almaty, Almaty, Казахстан Monster Полный рабочий день 100 000 ₸ - 200 000 ₸ в год

About Monster Energy:

Forget about blending in. That's not our style. We're the risk-takers, the trailblazers, the game-changers. We're not perfect, and we don't pretend to be. We're raw, unfiltered, and a bit unconventional. But our drive is unrivaled, just like our athletes. The power is in your hands to define what success looks like and where you want to take your career. It's not just about what we do, but about who we become along the way. We are much more than a brand here. We are a way of life, a mindset. Join us.

 A day in the life: 

As the Senior Marketing Manager, you'll be at the forefront of driving excitement and energy across all our brands You'll take charge of creating and executing electrifying events in your territory, steering the strategic marketing direction for our powerhouse portfolio. Dive into supporting and managing our brands' marketing objectives, strategies, and philosophies with flair. You'll craft, plan, execute, recap, and evaluate thrilling marketing events and programs, seamlessly integrating platforms like Music, Action Sports, Gaming, and the dynamic Monster Girls. Your mission? Amp up brand awareness and electrify key sales initiatives with the Monster Energy Company's signature enthusiasm and vigor

The impact you'll make:

Activate and leverage global, national and regional events and properties that fit within established local market business plan. Leverage local sampling opportunities. Execute events at all levels, including grassroots, for sports and culture that are relevant to the company other owned brands relevant to our key targeted consumers. Ensure quality of execution and all branding, logo use is in adherence as laid out by marketing.Entrench in the company portfolio in the local sport and culture scenes relevant to key targeted consumers. Develop and maintain relationships with opinion leaders in your market for the key image building scenes in sport, music and culture. With local network of opinion leaders, develop new ideas that bring the brand to life through local image building scenes in sport, music and culture.Own the sampling program by guiding the sampling teams for your respective region. Carry out large/medium scale event based product sampling operations. Manage these sampling effectively and ensure optimum output for your region converting into right consumer recruitment into the brand. Monthly post evaluation with reporting of all sampling activations through teams.Activate and leverage global, national and regional events and properties that fit within established local market business plan, leverage local media merchandising opportunities.Support marketing management in execution of annual business planning (ABP) for your region with monthly reporting of Plan vs Actual. Take full accountability of the ABP in your region for on time in full delivery.Identify and execute relevant promotional opportunities to increase brand presence leading to recruitment. Manage promotional items inventory and logistics to maximize brands' exposure. Work directly with bottler and marketing team to determine what premium items are relevant to your respective markets , which could be utilized to drive brand imagery, recruitment during events. Determine volumes for each city and make sure we meet our quarterly deadlines.

Who you are:

Prefer a Bachelor's Degree in the field of Business, Marketing or similar field.Additional Experience Desired: At least 5 to 7 years of experience in a Brand Management or Marketing position.Additional Experience Desired: At least 5 to 7 years of experience in leading the execution of event, activations, and ambassadors.Computer Skills Desired: Advance user of Microsoft Office.Preferred Certifications: Fast‐moving consumer goods (FMCG) industry, solid understanding of product Profit and Loss (P&L)s, experience turning consumer insights into actionable new product or marketing executions.Additional Knowledge or Skills to be Successful in this role: Fluent English.

* Please submit your resume in English for faster application processing. 

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