SEO Team Lead

2 дней назад


Almaty, Казахстан EMCD Полный рабочий день

EMCD is a leading technology company in the crypto industry, best known as the largest mining pool in Eastern Europe. We are expanding globally and building a comprehensive ecosystem of crypto services, including payment infrastructure, custody, mining solutions and enterprise-grade tools for businesses and institutions. EMCD comprises a complete ecosystem of crypto services built around a top 10 global mining pool (#1 in Eastern Europe). About the role We are looking for a SEO Team Lead to develop, execute, and manage a company's overall SEO strategy to improve organic search visibility and drive traffic. This role involves leading a team of SEO professionals, which includes conducting keyword research, overseeing on-page and off-page optimization, monitoring technical SEO issues, and analyzing performance data. Responsibilities Develop and implement a comprehensive SEO strategy to drive organic traffic growth across all EMCD products (mining, wallet, exchange, investing, academy).Manage a team of SEO specialists, copywriters, and external contractors.Conduct technical, content, and backlink audits of company websites.Create and oversee content plans based on keyword research and search trends.Develop and execute strategies to increase brand visibility in Google, Bing, and regional search engines, including adaptation for AI-driven search filters.Perform competitor analysis and generate hypotheses to improve rankings and CTR.Prepare and maintain regular SEO performance reports covering traffic, rankings, indexation, and organic conversions.Collaborate with development, product marketing, and content teams to implement SEO-driven solutions. Requirements4+ years of SEO experience, including at least 1 year in a team lead or head of SEO role.Proven experience in developing SEO strategies for competitive niches (Web3, Fintech, Crypto only).Deep understanding of technical SEO: Core Web Vitals, crawlability, indexability, and site architecture.Hands-on experience with tools: Ahrefs, Semrush, Screaming Frog, Serpstat, Google Search Console, GA4, Looker Studio.Strong data analysis and reporting skills (Excel/Google Sheets, SQL is a plus).Solid understanding of GEO-optimization, content marketing, link building, and on-page optimization.Experience managing contractors (copywriting, link building, development teams).English Upper-Intermediate or higher (for analyzing English-speaking markets and supporting expansion efforts). What we offer Fully remote work from anywhere in the world with a flexible work schedule100% paid sick leave and vacationCorporate pricing for company products and the opportunity to set up your own mining farm using EMCD's infrastructureWork in a leading mining pool with in-depth industry training


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