SEO Team Lead

2 дней назад

Almaty, Almaty, Казахстан EMCD Полный рабочий день 900 000 ₸ - 1 200 000 ₸ в год

EMCD is a leading technology company in the crypto industry, best known as the largest mining pool in Eastern Europe.

We are expanding globally and building a comprehensive ecosystem of crypto services, including payment infrastructure, custody, mining solutions and enterprise-grade tools for businesses and institutions.

EMCD comprises a complete ecosystem of crypto services built around a top 10 global mining pool (#1 in Eastern Europe).

About the role

We are looking for a SEO Team Lead to develop, execute, and manage a company's overall SEO strategy to improve organic search visibility and drive traffic. This role involves leading a team of SEO professionals, which includes conducting keyword research, overseeing on-page and off-page optimization, monitoring technical SEO issues, and analyzing performance data.

Responsibilities

  • Develop and implement a comprehensive SEO strategy to drive organic traffic growth across all EMCD products (mining, wallet, exchange, investing, academy).
  • Manage a team of SEO specialists, copywriters, and external contractors.
  • Conduct technical, content, and backlink audits of company websites.
  • Create and oversee content plans based on keyword research and search trends.
  • Develop and execute strategies to increase brand visibility in Google, Bing, and regional search engines, including adaptation for AI-driven search filters.
  • Perform competitor analysis and generate hypotheses to improve rankings and CTR.
  • Prepare and maintain regular SEO performance reports covering traffic, rankings, indexation, and organic conversions.
  • Collaborate with development, product marketing, and content teams to implement SEO-driven solutions.

Requirements

  • 4+ years of SEO experience, including at least 1 year in a team lead or head of SEO role.
  • Proven experience in developing SEO strategies for competitive niches (Web3, Fintech, Crypto only).
  • Deep understanding of technical SEO: Core Web Vitals, crawlability, indexability, and site architecture.
  • Hands-on experience with tools: Ahrefs, Semrush, Screaming Frog, Serpstat, Google Search Console, GA4, Looker Studio.
  • Strong data analysis and reporting skills (Excel/Google Sheets, SQL is a plus).
  • Solid understanding of GEO-optimization, content marketing, link building, and on-page optimization.
  • Experience managing contractors (copywriting, link building, development teams).
  • English Upper-Intermediate or higher (for analyzing English-speaking markets and supporting expansion efforts).

What we offer

  • Fully remote work from anywhere in the world with a flexible work schedule
  • 100% paid sick leave and vacation
  • Corporate pricing for company products and the opportunity to set up your own mining farm using EMCD's infrastructure
  • Work in a leading mining pool with in-depth industry training

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